Kennards Hire needed to lift consistency, confidence and professionalism across its sales engagement with major project customers. The challenge was to create a sales framework that could scale nationally, align teams around a single way of working, and reinforce Kennards’ premium positioning, while still feeling practical, human and usable in the real world.

We immersed ourselves in the realities of the sales environment,  from frontline conversations to internal processes, mapping customer personas, decision drivers and friction points. From there, we structured a clear, end-to-end sales framework that balanced strategy with practicality, ensuring every interaction supported Kennards Hire’s promise to make the customer’s job easier.

We brought the strategy to life through a comprehensive, easy-to-use sales playbook, designed to guide behaviour, sharpen conversations and elevate how the brand shows up on site, in meetings and in proposals. Clear language, strong visual hierarchy and real-world scenarios transformed complex thinking into tools teams could actually use.

The result was a unified sales approach that strengthened confidence, improved consistency and positioned Kennards Hire as a trusted partner to major projects. The playbook became more than a document, it became a shared mindset, helping teams sell smarter, show up stronger and build deeper, long-term relationships.