Ahern Australia needed to significantly lift brand awareness across multiple industries while simultaneously increasing qualified leads for its portfolio of access and materials handling brands. The challenge was reaching a broad, hard-working decision-maker audience, from operators to executives, and building familiarity and trust before they entered the buying window.

We designed an integrated brand and lead generation program that balanced upper-funnel awareness with lower-funnel performance. Using audience intelligence and media consumption data, we built a targeted, always-on approach spanning digital, programmatic, social, search and large-format out-of-home. Ensuring Ahern Australia was present wherever purchase decisions begin to form.

The creative work focused on clear brand storytelling supported by strong product credentials. Hero content, short-form video, digital display and social assets were developed to work cohesively across channels, reinforcing awareness while driving users deeper into consideration. Every execution was designed for flexibility, scale and ongoing optimisation across the campaign lifecycle.

The campaign delivered sustained brand visibility, improved mid-funnel engagement and consistent lead generation across multiple budget tiers. By aligning strategy, creative and media into a single performance system, Ahern Australia was able to grow awareness, support dealers nationally and convert attention into measurable commercial outcomes.