Stramit introduced RES-EASE® Fixing Clips as a smarter, easier and more reliable fixing solution for their Speed Deck Ultra® low-pitch roofing system. The brief was to clearly explain the product’s benefits, demonstrate its installation advantages, and deliver a full suite of launch assets that would empower sales teams, educate installers and build market confidence.

Punch approached the project by breaking down the communication needs across every stage of adoption. That meant creating clear, technically accurate materials for builders and installers, compelling product storytelling for marketing channels, and practical tools for sales conversations. Punch also planned and executed a complete on-site installation video shoot to showcase the product in real conditions. Removing ambiguity and making the system feel tangible, tested and trustworthy.

Our creative centred on clarity, confidence and craft. We produced a launch video, a comprehensive product sell sheet, a specification guide, a detailed technical manual and a step-by-step installation guide, all unified under a clean, modern visual language. To extend reach, we built a suite of social content and video reels designed for fast engagement and quick product comprehension. Every asset worked together to highlight RES-EASE® as a simple yet powerful innovation that speeds up installation and reduces complications on site.

With a fully integrated toolkit of launch-ready content, Stramit was able to introduce RES-EASE® Fixing Clips with authority and momentum. The sales team gained clear and compelling collateral, installers received the guidance they needed to adopt the system with confidence, and the product was presented to market with strong, cohesive storytelling across every channel.