Supagas needed a B2C winter campaign that did more than promote LPG,  it had to drive fast seasonal uptake, simplify the offer, and create a clear ‘why now’ message for homeowners. With strong incentives on the table, the brief was to package them in a way that felt urgent, customer-friendly and easy to act on.

With a heavy retail focus, Punch built the campaign around a simple seasonal truth – winter brings pressure on households, and warmth matters. We anchored the message in a clear, repeatable value proposition. 50% off the first home gas fill plus 24 months of fixed branch pricing when ordering two 45kg bottles. From there, we crafted modular messaging and formats to suit every placement, ensuring compliance, clarity and direct response performance.

The creative centred on clean layouts, bold typographic hierarchy and a strong winter-ready theme. Headlines like “Stay warm for less this winter” and “Food for thought this winter” carried the emotional hook, while the incentive was visually prioritised to drive conversion. Consistent colour, structure and call-to-action treatment helped the campaign feel instantly recognisable across all digital sizes and formats.

The campaign delivered a cohesive, high-visibility presence across all required placements, making Supagas’ winter offer unmistakable and easy to respond to. With a sharper message, clearer value exchange and strong creative continuity, Supagas was well-positioned to convert seasonal demand and boost LPG orders through the colder months.